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Eid face-off: Its advantage WANTED!

August 19, 2009 5:31:34 PM IST
Abid, Bollywood Trade News Network
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Boney Kapoor's WANTED is being hailed as Salman Khan's comeback vehicle. The film is red hot in the trade circle and its chartbusting music, which released recently, has only added to its increased brand value. WANTED will see Salman Khan in his most loved 'avatar', as an action star, once again as the loveable 'Radhe' (the hairstyle revolutionary of TERE NAAM!), and its promos have been well received by all, especially Salman Khan fans, who have been starved of some 'desi ishtyle' action from their favourite star.

CHECK OUT: Why Boney Kapoor considers himself Lucky

On the other hand, Yash Raj's DIL BOLE HADIPPA (which releases this Eid along with WANTED), can be labelled as Rani Mukerjee's comeback project. Rani, the queen bee of the Yash Raj films is going through a rough patch and much depends upon DIL BOLE HADIPPA to re-establish Rani Mukerjee's eroding charm, as still one of the top actresses of Bollywood.

If one looks back, Yash Raj films' like DIL TOH PAGAL HAI, VEER ZARA etc released to stupendous response all over the country during the festival periods and the audience has always looked forward to their films. Usually other makers keep a safe distance from Yash Raj Films on festive occasions, but this Eid, things appear to be different and its advantage WANTED due to the reasons mentioned above. Add to that the global publicity blitzkrieg that WANTED makers plan in September.

However, box office is never predictable and with Shahid Kapur's name associated with DIL BOLE HADIPPA, may be things might change as Eid approaches.


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