It has been just one weekend of the promo release of ALL THE BEST and the film is already in huge demand. An out and out entertaining look, feel and treatment of this Rohit Shetty film has ensured that this Diwali would have quite some 'dhamaka' in store when the film hits the screens on 16th October.
As a result of this, there has been such leap in excitement amongst distributors and exhibitors that even the promos reels are being put together in dozens. Even though the film is still close to 50 days away from release and original plans were to unleash them in theaters only towards mid-September (when DIL BOLE HADIPPA and WANTED arrive), the promos would now be screened even earlier.
Confirms Rohit Shetty, who now carries the reputation of Mr. Dependable after GOLMAAL and GOLMAAL RETURNS, ''We were actually contemplating bringing the promos of ALL THE BEST in theaters a month before its release. However, there has been such around positive feedback - touchwood - that there is huge demand for the promo reels. Distributors and exhibitors have called up from different parts of the country and said that they are willing to beam them with so many other movies that are releasing over next few weeks. We are in the process of dispatching the prints.''
With the promo creating such a stir, one can well gauge the kind of opening ALL THE BEST is expected to take once it arrives in theaters along with BLUE. With Sanjay Dutt, Ajay Devgan, Bipasha Basu, Fardeen Khan and Mugdha Godse coming together for this family entertainer, there are indeed going to be fireworks galore.