December 1, 2009 9:11:59 PM IST Bollywood Trade News Network
METRO BIG CINEMAS
BIG Cinemas, India's largest domestic and international cinema chain, a division of Reliance MediaWorks Ltd and a member of Reliance ADA Group, has hit its 500 screen milestone with the opening of its newest multiplex at Kedah, Malaysia.
Following the Reliance ADA Group acquiring the controlling stake in Reliance MediaWorks in 2005, BIG Cinemas has witnessed a CAGR (Compound Annual Growth Rate) of 100% in the scale of its operations.
In a little over three years BIG Cinemas has grown to establish a dominant presence in the Indian domestic market securing 240 screens across 75 Indian cities. Similarly, BIG Cinemas has made huge strides internationally, with more than half of its screens located in 40 cities outside India covering the USA, Malaysia and the Netherlands.
Through its incredible three year growth period, BIG Cinemas has refurbished properties including landmark heritage properties such as Metro in Mumbai and Odeon in New Delhi; fitting them with state of art facilities and opulent interiors that blend today's audience requirements with the theatre's heritage.
BIG Cinemas has also developed brand new premium cinemas across the globe including BIG Cinemas-Golf Glen which is a five screen multiplex in Chicago with a premium bar and lounge.
The Indian Diaspora overseas has a strong affinity to Indian movies and BIG Cinemas has aggregated a 24 city cinema network across East Coast, Midwest and West coast in US that now regularly screen Hindi, Tamil, Telugu and Punjabi movie features, in addition to Hollywood.
Additionally, BIG Cinemas has become the third-largest cinema chain in Malaysia playing Hollywood features as well as Chinese, Malay and Tamil films which cater to the 1.5 million people of Indian origin. Meanwhile targeting Europe, BIG Cinemas has partnered with Pathe Theatres to begin screening Indian movies in the Netherlands.
The company is proposing to scale up BIG Cinemas' network with plans to add a further 100 screens over the next year.
Commenting on the development, Anil Arjun, CEO, Reliance MediaWorks Ltd. said, 'Hitting the historic milestone of 500 BIG Cinemas screens worldwide is hugely significant. This expansion underscores our attempts to build scale, quality, innovation and pioneering formats which improve the movie going experience for audiences the world over. There is a great opportunity in exhibition infrastructure worldwide and while domestic expansion continues to be an area of thrust for us, we are also fully committed to expanding our global footprint.'