December 7, 2009 3:01:39 PM IST Joginder Tuteja, Bollywood Trade News Network
Film maker Onir and producer-actor Sanjay Suri are making sure that their I AM series gets good amount of visibility before it sees a theatrical release. While the film has been making a round of film festivals across the globe, the biggest honour till date has come in the form of selection at Cinemart, world's largest film market.
"This is a huge milestone for I AM because selection at Cinemart pretty much paves the way for a movie to find prospective buyers at a global level", says Onir who is constantly on the move in marketing and promoting his film, "It isn't really easy to break into this market but thankfully, the global buzz for I AM in the festival circuit is such that we have been able to create good awareness about it with every passing month."
I AM is a series of four short films (of 20-25 minutes each) which comprises of I AM OMAR, I AM ABHIMANYU, I AM MEGHA and I AM AFIA. While the first three are already complete, work on I AM AFIA is currently in progress. Some of the other major actors who feature in different stories of I AM are Juhi Chawla, Manisha Koirala, Anurag Kashyap and Arjun Mathur. Also Vivek Philip, Mithoon and Amit Trivedi have contributed with their music score.
"It has been a terrific collaborative effort so far", smiles Onir, "We keep talking about team effort. However, it is much more visible and intense when it comes to movies like these where there are multiple crews and diverse cast members involved. It is due to everyone coming together for a cause that has helped me wrap up three stories already."
At Rotterdam, Cinemart is considered as one of the worlds biggest film market in. I AM selection was made at the Film Bazaar India 2009 organized by NFDC.
"Currently we are screening I AM all over while I AM ABHIMANYU and I AM MEGHA are being shown to select audiences. On the other hand shooting for I AM AFIA would wrap up by January. At the same time I AM would be made available at Cinemart."
Talking about the theatrical release of I AM, Onir says, "We are not in a hurry as first quarter of 2010 is anyways stuffed with number of films. It would only be after the second quarter that we would be bringing I AM to audiences'. In any case, since the series is for niche audiences, we would be aiming for selective release in theaters."