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Toronto to host International Indian Film Academy Awards



December 10, 2009 6:55:57 PM IST
Bollywood Trade News Network
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It was announced today before a delegation from Ontario, members of the Indian Film Fraternity and the IIFA Advisory Board that Ontario, Canada will play host to the 2011 International Indian Film Academy Awards. The IIFA Weekend and IDEA IIFA Awards ceremony will be held in the Greater Toronto Area from 16th -19th June 2011.

Joined by key members of the Indian Film Industry, Ontario Premier Dalton McGuinty thanked IIFA for the honour of hosting the IIFA Weekend and Awards 2011 in Toronto. The announcement came at a green carpet celebration of culture and the ties that bind nearly 600,000 Ontarians to India. The IIFA Weekend caps a four-day celebration of Indian Cinema, including a Film Festival, various film briefings, a world-wide film premiere, a trade and business Forum, an IIFA Foundation event and escalate into the night of nights, the IDEA IIFA Awards.

While the organizers have kept everyone guessing about the location of the 2010 edition of the event, they have announced the venue of the 2011 edition, highlighting the India visit of the Ontario Premier. The organizers have shared that the decision for the 2010 edition will be announced soon.

Canada has an Indo-Canadian and Asian population of over 960,000, from which the Greater Toronto Area has a population of 550,000 Indians. Having traveled to over 9 countries and 3 continents in the last decade, it will be IIFA's premiere in North America in Canada's largest city, Toronto.

Known for its cultural, entertainment and metropolitan scene, Toronto is an ideal choice for IIFA 2011. As Canada's economic capital, Toronto is considered a global city and is one of the top financial centres in the world. The Toronto International Film Festival welcomes more than 450,000 people every year, including film executives, movie buffs and everyday citizens in a celebration of film.

The International Indian Film Academy is also looking at Fringe activities that will take place in parts of Brampton and Mississauga and will work very closely with the Toronto International Film Festival, Luminato - The Toronto Festival of Arts and the Rogers Centre, where the IDEA IIFA Awards 2011 will be held.

Speaking on hosting IIFA 2011 in Ontario, Dalton McGuinty, Premier of Ontario shared, "Ontario is thrilled to host the 2011 International Indian Academy Awards. I thank IIFA for the great honor of hosting the weekend in Toronto. With so many film buffs living in Ontario, Indian film stars and executives will feel right at home. We look forward to an eventful and successful Weekend and Awards."

Mr. Viraf Sarkari, Director, IIFA said, "We are pleased to announce IIFA's North American premiere in Toronto, Ontario in 2011. The city has much to offer and the Weekend and Awards promise to be bigger than ever as IIFA steps into Canada. We have earlier experienced a great response in Toronto with The Unforgettable Tour and hope to find the same experience with IIFA 2011."

The first IIFA Awards were held at the Millennium Dome in London in 2000 and have gone on to cities like Sun City, Dubai, Amsterdam, Singapore, Yorkshire amongst others, with the most recent being celebrated n Macau. The IIFA Weekend is expected to draw over 500 people from the Indian film industry and about 40,000 visitors to Toronto, with an international television audience of more than 350 million.



 
 

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