It was not so long ago that Reliance Big Pictures was being ridiculed for the huge losses that it had incurred due to its distribution ventures like DO KNOT DISTURB etc. However, in Bollywood things can change within weeks or even days!
The month of December saw Reliance Big Pictures distributing two winners - The reasonably budgeted Amitabh Bachchan starrer, PAA and the super expensive Aamir Khan starrrer, 3 IDIOTS. While PAA is approaching 30 crores figure (and a hit status) in India, the Rajkumar Hirani directed 3 IDIOTS is estimated to have netted nearly 40 crores during the 4-day extended Christmas weekend (including 700 paid previews). Trade predicts that 3 IDIOTS is all set for a triumphant run and is likely to emerge as one of the biggest hits of the year.
Well, as they say in cricket that a match in neither won nor lost till the last bowl is bowled, it appears that Reliance Big Pictures chose the last month to end the year on a bright and winning note!