After a nail-biting and exciting third season of Bigg Boss, COLORS, India's favourite Hindi General Entertainment Channel, is back again with yet another electrifying new reality show - IDEA National Bingo Night - a never-before-seen show! Coming soon in your television screens in the January 2010, the scene gets all the more interesting as none other than India's hottest young superstar AB Junior - Abhishek Bachchan makes his debut on television with this show! What is this show ... Fun, celebration, Abhishek's guests and a game all of which you can enjoy with the 'aaram' of a couch. And what's more? As a part of the show's unique concept, instead of just being mute spectators, the viewers of the show both in and out of the studio will also participate in it live!
The launch of the show was preceded by a flurry of marketing activity including some interesting promos on the channel. The past few weeks, viewers of the channel got to see glimpses of Abhishek Bachchan reclining on an easy lazy boy chair or dozing in a cozy bed in promos announcing the launch of his 'Aaram Classes'. Abhishek Aaram Classes is the engagement platform for the new show Bingo slowly being revealed to the nation. This show with an innovative international concept is being produced by Fox Television Studios India Pvt. Ltd and for the first time ever superstar Abhishek Bachchan will be making his appearance on television as a host with IDEA 'National Bingo Night'!
Describing the show was none other than the newest celebrity on the television block, Abhishek Bachchan who said, "National Bingo Night is a fun filled show where the whole country will be my guest without applying any brains or answer any difficult questions. This is such a chilled out concept and something that has never been done before in India. The sheer simplicity of the idea and the fact that this show is highly interactive is what attracted me to it. The idea here is that it's a show which is to be enjoyed by relaxing! That's why we came up with the concept of Aaram Classes...we want people to chill out and play this game. There's no stress, no tension involved at all! So tune in to learn 'aaram' and get ready for Bingo"
Speaking further about the show and Abhishek, Ashvini Yardi, programming head of COLORS said, "Abhishek Bachchan embodies the charm, the grace and the persona of the young India. His energy, spirit and infectious charm are something that will be refreshing for Indian television. This was the exact mix of qualities we were looking for in the person who would host this incredible new show. And Abhishek is the perfect fit for this show! With this show we are yet again taking ahead our promise of bringing innovative concepts and great entertainment to our audiences. With Abhishek hosting the show we are sure, the audiences will enjoy his style and impish sense of humour along with the fun-filled game of Bingo. We look forward to a wonderful innings with Abhishek on National Bingo Night as we welcome him warmly into our COLORS family!"