clear clear clear clear clear
clear
Movies
   Scoops & News

BILLU BARBER ups the ante

February 7, 2009 4:12:01 PM IST
Joginder Tuteja, Bollywood Trade News Network
Send to Friend

view BILLU BARBER movie stills

view BILLU BARBER movie stills


There is a big release round the corner. And the name is BILLU BARBER.

When the promotion of the film began around six weeks back, it seemed to be in line with that of any other regular medium budget film. There wasn't too much of hullabaloo being made and it was obvious that Shah Rukh Khan and his production company were aiming at a controlled release for this Irrfan Khan starrer. Then the songs started coming on air and one after another, we had Shah Rukh romancing with Kareena Kapoor (Marjaani), Deepika Padukone (Dekha Maine Dekha), Priyanka Chopra (Khudaaya Khair) and himself (Ae Yaa Oo)!

CHECK OUT: BILLU BARBER - Irrfan was prepared for a support role

Just when it seemed that BILLU BARBER wasn't exactly creating the kind of buzz that one expected from a film that had Shah Rukh Khan in an extended appearance, the publicity and marketing department struck hard with their game plan. And the result is that it is BILLU BARBER all over. Ok, so we are certainly not talking about a GHAJINI or a CHANDNI CHOWK TO CHINA deal here. It's not as if the film is being promoted as a blockbuster in the making with everything from a rickshaw to a jet screaming of BILLU BARBER. Still, from awareness perspective, good enough hype is being generated, something that augers well for the film that has been made on a medium budget and isn't one of your quintessential Shah Rukh Khan blockbuster material.

Says a close friend of Shah Rukh Khan, ''The promotion was meant to take an organic route. There was no point promoting it as THE Shah Rukh Khan starrer. Come on, even the title is BILLU BARBER and not SAHIR SUPERSTAR (Shah Rukh Khan plays Sahir Khan, the Bollywood superstar, in the film). We don't want audience to come with any misconceptions, hence a planned approach and idea behind the promotion.''

view BILLU BARBER videos

- download BILLU BARBER wallpapers



 
 

 More on Glamsham


- After Vin Diesel, Deepika Padukone make host James Corden groove on 'Lungi Dance' - News
- Check out Saala Khadoos Maddy's leaner avatar - News
- Exclusive: Elli Avram in candid conversation as she speaks working with Akshay Kumar and Salman Khan - News
- How fair is Diljit ki jeet or Harshvardhan ki haar? - News
- Jackie Chan & Sonu Sood are all set to surprise Salman Khan - News
- Katrina Kaif, Sunny, Malaika...five best dressed babes of the week - News
- New releases fail, 18 crore for OK JAANU, Aamir Khan's DANGAL at 375 crore! - News
- Shraddha Kapoor lashes out at media! - News
- Vaani, Jacqueline, Poonam...six worst dressed babes of the week - News
- Ashim Gulati - Picture Gallery
- Babe Of The Day - Picture Gallery
- Best Dressed Of The Week - Picture Gallery
- Daisy Shah - Picture Gallery
- Dipannita Sharma, Anjana Sukhani and others at COFFEE WITH D special screening - Picture Gallery
- Elli Avram - Picture Gallery

   News Archives


   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.