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DEV D en route to be surprise success of 2009

February 9, 2009 1:33:43 PM IST
Joginder Tuteja, Bollywood Trade News Network
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As predicted, DEV D is turning out to be a winner. After an (expected) slow start at the box office, the film started showing better collections as Friday progressed. Anurag Kashyap has got it right this time around and won over his prime audience - youth.

Made at a nominal budget (under 10 crores), the film will break even in its 10 day run itself. Since collections are seeing an increase with every passing day (Friday was decent, Saturday was good and Sunday too has opened on a heartening note) with positive word of mouth and great reviews contributing immensely, DEV D is all set to be second success of 2009 after RAAZ - THE MYSTERY CONTINUES. Feedback has been mainly positive all over, whether North or South of India. Though family audiences won't really warm up to the film due to it's strong adult content, it won't harm the prospects of DEV D since it's a kind of 'blockbuster' film that needs 50 crores to break even!

CHECK OUT: DEV D Movie Review

Three major factors contributed to the curiosity around the film:

a) Superb promotional and marketing campaign by UTV

b) Abhay Deol's presence in the film (Abhay equates Quality today) and

c) Excellent soundtrack by Amit Trivedi.

However, the fourth and the most important factor is the film's strong, innovative and path breaking narrative and content by Anurag Kashyap that meant that audiences were shocked as well as thrilled with what they saw. DEV D breaks the very stereotype of the legend of 'Devdas' and this is where it scores the winning goal.

As for Randeep Hooda, Raima Sen, Arbaaz Khan starrer MERE KHWABON MEIN JO AAYE, it was a non-starter to begin with. There was less buzz and zero hype about the film. As expected, the movie opened to empty houses and the weak content only made it further worse. Ditto for CHAL CHALA CHAL which was a fringe release; the kind where even Govinda wasn't interested in promoting. It will be a surprise if either MERE KHWABON MEIN JO AAYE or CHAL CHALA CHAL manage to survive one complete week at the box office.

- view DEV D movie stills

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