Talking about BILLU than the film's promotion has been a mixed bag. Somehow it seems that the makers have tried to do the balancing act by focusing on both Irrfan Khan and Shah Rukh Khan. However, there aren't many hopes for the film to get anything better than a 50% initial. A rare Priyadarshan film that isn't as hot amongst the audience as most of his films have been in recent times. Shah Rukh Khan has underplayed his presence in the film and if he actually has a good part to play in the film, there could be an increase in collections as the weekend progresses.
However, there is no point in expecting a hurricane like beginning for BILLU which is not expected to follow the kind of route that a quintessential Shah Rukh movies follows.