clear clear clear clear clear
clear
Movies
   Scoops & News

BILLU off to (expected) shaky opening

February 17, 2009 3:43:42 PM IST
Sampurn, Bollywood Trade News Network
Send to Friend

view BILLU movie stills

view BILLU movie stills

BILLU may have charmed the bigwigs of the industry in the private screenings that were held in Mumbai before its release but it couldn't entice the 'aam junta' enough to visit the theaters on the first day itself. Of course, it is yet too early to pass a verdict on the film but in the times when the opening counts the most, BILLU has certainly underperformed.

Not that it comes as a surprise. Except for 10 odd days leading to the film's promotion, the film was hardly creating any buzz amongst the paying public. It's a different thing for a film to be hot in the distribution circle but for those who matter, the paying public, there wasn't much craze about the film.

As per the plan, Shah Rukh Khan did go ahead with his publicity blitzkrieg in last few days which somehow managed to create awareness about the film. However, it was most shocking to know that quite a few of people (including avid movie goers) outside the city of Mumbai didn't even know that the film was arriving on the Friday gone by.

CHECK OUT: BILLU Movie Review

All of that has resulted in an ordinary opening for BILLU with Friday being lukewarm and hovering at around 50% occupancy. Of course the fact cannot be denied that BILLU has seen a huge release but for a film that stars Irrfan Khan as the central protagonist, this was always going to be a risk. It's isn't quite a comfortable situation for the film even now since the reviews too have ranged from average to above average to good, hence indicating that media by itself hasn't gone on an over drive in hailing this film.

However, in the past even terrific reviews haven't elevated the prospects of a film [LUCK BY CHANCE] though poor reviews have certainly contributed in a film's downfall [CHANDNI CHOWK TO CHINA]. This brings BILLU in a precarious situation where a lot depends upon how the remainder of the weekend functions.

While it is sure by now that BILLU isn't going to be a big success by any means [the HIT tag is ruled out], it's also certain that it won't loose money. This 'theek-thaak' opening means that the film's final box office status would hang between being a coverage fare to an average earner. All eyes are now set on how the remainder of the film would perform. Stay tuned.

- view BILLU videos

-download BILLU wallpapers



 
 

 More on Glamsham


- Diwali surprise! Salman Khan-Katrina Kaif's TIGER ZINDA HAI first poster is out - News
- Sushant Singh Rajput all smiles as he poses with Shah Rukh Khan! - News
- Secret Superstar - Movie Review
- Babe Of The Day - Picture Gallery
- DANGAL cast had a reunion at the special screening of SECRET SUPERSTAR - News
- Deepika Padukone voted 'Sexiest Woman Alive' 2nd year in a row! - News
- Exclusive: Sanjay Dutt's Diwali gets friendlier - News
- In Pics: Deepika Padukone launches Hema Malini's biography 'Beyond the Dream Girl' - News
- Jackky Bhagnani makes Falooda and its mouth watering - News
- Priyanka Chopra slays with VARIETY of women! - News
- Revealed: Rishi Kapoor's look from Anubhav Sinha's MULQ - News
- Sushant Singh Rajput's latest pic will brighten up your Diwali! - News
- This Diwali biographical drama LION starring Dev Patel to premiere on & Prive - News
- Virat & Anushka are lost in each other's eyes and we are smitten by them - News
- We have found Zaira Wasim's true 'love' and no it's not about boys! - News

   News Archives


   Comments



A Fifth Quarter Infomedia Pvt. Ltd. site.