We all know how particular Shahid is when it comes to endorsing products. He models for only those that he strongly believes in!
Shahid has now taken a step ahead! The actor has expressed himself creatively for the Pioneer ad that he shot for recently.
A source said, ''Shahid was busy mastering his dance steps for the ad. But he just could not get it right. He felt there was something amiss in the background score of the ad. To get things right Shahid asked the director to create a hook in the background score impromptu. Hook is a kind of snappy jingle or music that makes a person instantly associate himself to the song. It's a melody through which the song is remembered. Kiran Deohans ,the ad filmmaker, was mighty impressed with Shahid's instant creation.''
Says Kiran Deohans, the director of the ad, ''Shahid has an eye for detail just like his father. Shahid took an active part in everything and that was quite impressive. The music was ready and when Shahid was listening to it he felt something was missing in the music as there was no hook at the start. He wanted it to be added soon as then he could practice the steps accordingly and go ahead and finish the shoot comfortably. Besides being a great actor and a superb dancer, he is a very friendly person too.''
Shahid made creative contribution in other aspects of the ad too. Said the source,''Shahid added his bit to everything. He actively participated in the other departments too and took interest and gave inputs in the making of the entire ad. He would practice the steps till very late in the night and then immediately go for his shoots.
No wonder Shahid is particular about the products that he represents!