Vistaar Religare Film Fund (VRFF) India's first film fund, launched in March 2008, is set to release its first project, VICTORY on January 30, 2009. VRFF has invested over $ 1 million (Rs 5 crores) for print and advertising (P&A) in a first of its kind deal in the Indian Film industry. VICTORY features Harman Baweja and Amrita Rao and is jointly produced by Walk Water Media, a production house promoted by Manmohan Shetty.
A combination of cricket and cinema, VICTORY narrates the story of a small town boy, who like millions of Indians, dreams of making it to the Indian cricket team. How he achieves this dream forms the essence of the story.
Sharing his views, Sheetal Talwar, Managing Director, Vistaar Religare said, "Cricket and Bollywood rule the hearts of all Indians. A film that combines both will appeal to audiences across the country. VRFF was created to promote quality cinema and new talent. We are happy to be associated with Manmohan Shetty - a man who understands the dynamics of the film production space and is a visionary. VICTORY is a film that reflects the values of our fund and what we as a business model stand for. We are confident that VICTORY will be a prudent investment decision for us and will provide fruitful returns to our investors."
Speaking about the association, Manmohan Shetty, Chairman, Walk Water Media said, "We are pleased to be associated with a strong financial powerhouse that aims to corporatize the film industry. This is a landmark deal as it is happening in India for the first time that a third party is putting in the money for P&A. The industry is in urgent need of entities that will recognize the depth of talent available in the country and work methodically to produce superlative cinema. We believe that this is the beginning of a long and fruitful association with Vistaar Religare Film Fund and we are confident that we will work together on future ventures as well."
Vistaar Religare Film Fund (VRFF) is India's first ever film fund, approved by SEBI. The Fund is a joint venture between Religare, one of India's leading integrated financial services institutions and Vistaar Entertainment, whose first film venture DHARM (2007) redefined the economics of film making in India.
The primary objective of the Fund is to invest in and provide finance to film projects through special purpose vehicles set up to exploit individual film revenue streams. The Fund shall also provide finance to companies, enterprises, entities and ventures involved in film production with an intention to generate risk adjusted returns.
VRFF is India's only film fund with a corpus of 10% committed by the promoters and currently has 9 projects in various stages of production. The fund has an independent investment management committee that aims at capturing the remarkable, but untapped potential within the country and produce entertaining, challenging, culturally relevant cinema.