The music of Yash Raj Films' RAB NE BANA DI JODI has created a benchmark in digital entertainment by featuring in the list of Top 10 album sales for iTunes, the world's most popular online music store. This is the first time the music album of an Indian film has made it to the album download charts of iTunes.
While single song downloads are common, an entire album being downloaded on digital download services is rare. This achievement is a testimony that the melodious music of RAB NE BANA DI JODI has been successful in touching an inner chord of music lovers across the globe and is yet another example of Indian content transcending all boundaries, while also making a significant mark in the digital music space, worldwide.
iTunes is available in 22 countries around the world, including USA, the UK, and the European Union. The iTunes Store is the world's most popular online music, TV and movie store with a catalog of over 10 million songs, over 30,000 TV episodes and over 2,500 films including over 600 in stunning high definition video.