clear clear clear clear clear
clear
Movies
   Scoops & News

Rohan Sippy: Multiple tie-ups have helped CC2C gain visibility

January 15, 2009 1:31:42 PM IST
Joginder Tuteja, Bollywood Trade News Network
Send to Friend

view CHANDNI CHOWK TO CHINA videos

view CHANDNI CHOWK TO CHINA
videos

If presence of Akshay Kumar wasn't good enough ammunition for CHANDNI CHOWK TO CHINA, tie-ups with multiple brands further helped the film gain mileage amongst the audience. Whether it is billboards, television or print media, the film has managed to attract eyeballs all over, courtesy an aggressive marketing and promotion plan devised by Rohan Sippy, Warner Bros. and Mukesh Talreja, the makers of CHANDNI CHOWK TO CHINA.

"CHANDNI CHOWK TO CHINA is a fun entertaining film and we wanted to saturate as many media platforms to get the best positioning in the market. Since it caters to a family viewing, we have multiple channels available and didn't have to restrict our self to products that catered to a particular segment of audience. The film has some great action and comedy and we wanted the message to go across", says Rohan Sippy hours before his film opens to paid previews tonight.

CHECK OUT: I feel happy to have my father's name against CC2C

Elaborating on the tie ups, Rohan reveals, "We joined hands with one cola brand and quite a few other Television channels. We have unleashed ourselves all over. And of course, we have THE superstar at the heart of it all. Akshay has been making his presence felt globally and performed on the film's music as well. "

"The biggest promotional asset for any film today would be to have Akshay Kumar staring down from the posters", laughs Rohan, "Add to that elements like China and martial arts which haven't been shown in many Bollywood films till date and our task was cut out", Rohan comments.

-
download CHANDNI CHOWK TO CHINA wallpapers

-
view CHANDNI CHOWK TO CHINA movie stills

-
view CHANDNI CHOWK TO CHINA movie posters

- view BIG B ATTENDS CC2C LONDON PREMIERE picture gallery




 
 

 More on Glamsham


- Diwali surprise! Salman Khan-Katrina Kaif's TIGER ZINDA HAI first poster is out - News
- Sushant Singh Rajput all smiles as he poses with Shah Rukh Khan! - News
- Secret Superstar - Movie Review
- Babe Of The Day - Picture Gallery
- DANGAL cast had a reunion at the special screening of SECRET SUPERSTAR - News
- Deepika Padukone voted 'Sexiest Woman Alive' 2nd year in a row! - News
- Exclusive: Sanjay Dutt's Diwali gets friendlier - News
- In Pics: Deepika Padukone launches Hema Malini's biography 'Beyond the Dream Girl' - News
- Jackky Bhagnani makes Falooda and its mouth watering - News
- Priyanka Chopra slays with VARIETY of women! - News
- Revealed: Rishi Kapoor's look from Anubhav Sinha's MULQ - News
- Sushant Singh Rajput's latest pic will brighten up your Diwali! - News
- This Diwali biographical drama LION starring Dev Patel to premiere on & Prive - News
- Virat & Anushka are lost in each other's eyes and we are smitten by them - News
- We have found Zaira Wasim's true 'love' and no it's not about boys! - News

   News Archives


   Comments



A Fifth Quarter Infomedia Pvt. Ltd. site.