With Akshay Kumar bringing home a Chinese element in CHANDNI CHOWK TO CHINA, it appears that Aamir Khan too isn't far behind. Even as GHAJINI has already crossed 100 crores at the box office just in India and is still going strong, the makers aren't leaving any stones unturned to keep the hype and momentum on. They have made it possible by announcing the release of Aamir Khan figurine that should be out on stands soon.
Says an official attached to GHAJINI, ''That's a gift from our team to all GHAJINI fans. They enjoyed the film, now they can keep Aamir's super-bod look in GHAJINI for life. We are presenting it as a true collector's item.''
Interestingly, the designing of this piece has been done entirely in China. ''That's true'', confirms the official, ''It was a painstaking effort for the entire team to replicate Aamir in the form of a figurine. It in fact measures the exact scale of Aamir Khan. Moreover, it also captures the exact muscular texture and structure of Aamir Khan as seen in the film.''
Expected to be launched any time now, it can also be bought online from the film's official website. For this innovative campaign, Geetha Arts - the producers of GHAJINI - have tied up with United Toys to bring out this collectible.
With the film already crossing the 100 crores milestone, is such a marketing effort still the need of the hour? Aren't the makers satisfied with what they have already achieved?
''Well, as we truly believe, Aamir fans have only increased exponentially ever since the film has released. We want to keep the buzz on. There was huge response to his cutouts when they were displayed in theaters before the film's release. His body and hair style further made a statement. Now we want the merchandise to do the talking and keep the GHAJINI fever alive'', concludes the source.