Anurag Kashyap asserts that DEV D is indeed an important film for him and it's quite important that it succeeds at the box office.
''After NO SMOKING, I don't want people to say ki tumhari picture chali nahi'', says Anurag Kashyap who started off with a bang when BLACK FRIDAY released in early 2007 but received quite some flak with the arrival of NO SMOKING towards the year end, ''I believe that box office success is important for a film maker.''
Agreeing that audience response could be quite funny at times, Anurag smiles, ''There are some strange things that can happen at the box office. This is why I say that it is a fantastic experience that I am looking forward to with the release of DEV D. I want and need all the box office success.''
He makes a point though that in spite of the failure of NO SMOKING, he could make DEV D in the way he wanted. ''Whatever could have been the failure of NO SMOKING but I wasn't forced to do something that I didn't believe in'', says Anurag, ''I have been fortunate to do what I wanted to in DEV D. There is a target audience that should come and watch the movie and this is what the promotion is being aimed at as well.''
DEV D is being pitched in a big way into the market in order to reach out to a majority of people. ''DEV D would most likely be having the widest release ever when it comes to my films. We could possibly be looking at around 200 prints more than that of NO SMOKING. Now I just want to see how people react to the film'', he signs off.