That seems to be the case as the industry is rife with rumors surrounding the marketing of KITES. If rumors are to be believed then Rakesh is in doldrums ever since KITES failed to leave a mark on the international audience at the Cannes Film Festival.
As per the sources, Roshan senior wanted to give his son Hrithik Roshan an international launch, by making KITES in English as well as Hindi. But he found no takers for KITES at Cannes, as international buyers were not interested in an Indian film. Basically, that's because Cannes is a major market for Italian, Korean and French films.
Not deterred by his canned experience at Cannes, Roshan senior has moved on and is eyeing Hollywood to sell KITES. Now it's being reported that Roshan Sr. has shouldered the responsibility of striking a deal with Hollywood executives, and allotted 20 days from his schedule for this purpose.
With KITES still on the production floor and such rumors afloat, it surely would be very uncomforting for the Roshans to find an overseas market for the Film.