In tune with the pulse of the younger generation, the makers of LOVE AAJ KAL believe, that like the young couple Jai and Meera in the film - most youngsters explore love, life and relationships in cafe's and coffee houses across the country. Today any youngster will vouch for the fact that very often love blossoms around coffee and good conversation.
With this in mind, the producers of LOVE AAJ KAL are now reaching out to their target audience of young coffee and tea drinkers with an exclusive tie up with Cafe Coffee Day. As a part of this tie up, Cafe Coffee Day will run a contest where the winner gets a chance of meeting the stars of LOVE AAJ KAL i.e. Saif Ali Khan and Deepika Padukone over a coffee date at one of the Cafe Coffee Day branches across the city.
Says Dinesh Vijan, producer of LOVE AAJ KAL...''The coffee house in our film ''The Chowk' is a very significant space in Saif and Deepika's relationship in the film, similar to the role that places like Cafe Coffee Day play in our daily lives. The association between love, romance, and coffee houses is extremely strong and this tie up helps bring our target audience closer to experiencing the romance, fun and good times that LOVE AAJ KAL is all about.''