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Ash's 'Beautiful Beginnings'...

June 13, 2009 5:46:15 PM IST
Apeksha, Bollywood Trade News Network
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With more and more B town stars taking initiatives to help the underprivileged in our country, Bachchan Bahu is the latest one to join the bandwagon. Known for her humanitarian efforts and a philanthropic attitude, Ash has just started what is called 'Beautiful Beginnings', an initiative aimed at helping underprivileged girls from socially and economically backward areas. It is heard that Ash will be spearheading a training programme for young underprivileged women that will see her actively promoting education among girls.

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It is believed that Aishwarya thinks financial and social independence will empower women more and would boost their confidence. The effort will be a joint effort between Ash and one of the brands she is associated with. She has done films on women empowerment and now she wanted to do something more concrete to help such girls. Free education will be reportedly imparted to the girls who wish to go for higher education, in order to give them enough opportunities to rise in their careers.

Ash will apparently oversee and suggest different training programmes that will be provided to these women so that they can have better job opportunities. We hope these Samaritan deeds bear fruit very soon!


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