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TIFC & Bend It Films tie-up for Gurinder Chadha's next

March 2, 2009 12:37:58 PM IST
Bollywood Trade News Network
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BRIDE and PREJUDICE

BRIDE and PREJUDICE


The Indian Film Company (TIFC) and Bend It Films have entered into a strategic partnership to produce Gurinder Chadha's next feature, ITS A WONDERFUL AFTERLIFE, taking off on 28th March, 2009 in London.

AFTERLIFE is a TIFC and Bend It Films presentation in association with Studio 18 and slated for a worldwide release in early 2010. The announcement was made today by CEO - TIFC, Sandeep Bhargava, and Director - Bend It Films, Gurinder Chadha.

With this announcement, TIFC becomes the only Indian company to have forged a partnership with both the top cross-cultural directors - Mira Nair and Gurinder Chadha.

London-based Hanway Films, is handling overseas sales for the movie, while TIFC is releasing it in the Indian territories through Studio 18.

CHECK OUT: Boman Irani's LITTLE ZIZOU on March 13

After a string of successful Bollywood distributions, JAB WE MET, WELCOME, SINGH IS KINNG, GOLMAAL RETURNS and GHAJINI, Indian Films ventured into international film production with the Sooni Taraporevala-directed LITTLE ZIZOU, a co-presentation with Mira Nair, and ROAD, MOVIE, a Dev Benegal film whose script was an official selection at Cinefondation, Cannes 2006.

Bhargava said, ''We couldn't be more proud to join forces with Bend It Films to make this fantastic comic script into a reality. Gurinder is an extremely talented and popular writer-director whose films have fared incredibly at the box office. Ever since our team met her in December 2008, we developed great chemistry and I'm delighted that conversations moved at a brisk pace to allow us to work together.''

Chadha added, ''I am thrilled to have found an Indian partner in The Indian Film Company & Studio 18, as this new film has huge international appeal for the NRI and Non-NRI audience. IT'S A WONDERFUL AFTERLIFE is part of a new slate of films by me that have an Indian element but are aimed at the global audience and I am excited to be working with Sandeep, Tanuj, and their colleagues on what I hope will be a long and fruitful relationship.''

AFTERLIFE is being billed as MY BIG FAT GREEK WEDDING meets SHAUN OF THE DEAD, and will feature a top multi-cultural cast comprising the legendary Shabana Azmi, Sendhil Ramamoorthy (HEROES), Shaheen Khan (BEND IT LIKE BECKHAM), and other well-known international names to be announced shortly. Building on Chadha's record for discovering new talent, AFTERLIFE introduces British-Indian theatre actress, Goldy Notay.



 
 

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