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Impressed, PVR grabs ALOO CHAAT

March 12, 2009 11:54:55 AM IST
Joginder Tuteja, Bollywood Trade News Network
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view ALOO CHAAT videos


Robby Grewal is on cloud nine. And he has three reasons for that - a) This week, he got married to his childhood sweetheart, b) Impressive and feel good promos of his soon-to-be-released ALOO CHAAT have managed to make their presence felt amongst the audience and c) Last but not the least, his film has now found backing from PVR Pictures.

Confirms Robby Grewal who made a flying visit to Delhi (his hometown) for his marriage followed by a reception and is now back in Mumbai to supervise the final leg of promotion of his third directorial outing, ''Yes, I am very glad that ALOO CHAAT now has a backing of PVR Pictures. They are distributing my film in quite a few major territories and now I am assured that at the least the film will get good show timings.''

CHECK OUT: You will see a lot of masaledaar happenings in ALOO CHAAT

In the past, both his films have been marred with poor promotion, market placement and release. Though SAMAY - WHEN TIME STRIKES (Sushmita Sen) and MP3 - MERA PEHLA PEHLA PYAAR (Ruslan Mumtaz, Hazel) were well made, poor release strategy resulted in low awareness amongst audience followed by a poor show at the box office. Incidentally, both the films had seen decent reviews coming their way but that didn't quite translate into audience inflow.

Robby says with a sigh of relief, ''Thankfully that hasn't happened in case of ALOO CHAAT. I was very cautious about it from the very beginning that the film would require a good publicity build up. The result was that PVR showed inclination in the film and recently saw it in a private screening. So appreciative were they about the film that they pronto grabbed it. I couldn't have been happier; I am very positive about its box office outcome.''

Starring Aftab Shivdasani, Aamna Shariff and Linda Arsenio in principal roles, ALOO CHAAT sees a 20th March release.


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