Robby Grewal: No one lost money with ALOO CHAAT
May 2, 2009 3:10:45 PM IST
Joginder Tuteja, Bollywood Trade News Network
Though perception amongst the trade has been that ALOO CHAAT hasn't performed well and has gone down at the box office, director (and also co-producer of the film) Robby Grewal has a different take on it. As per the film maker, the movie has made money for everyone involved in the value chain, right from the producers to the distributors and the exhibitors and it's an unfair perception that the film has flopped.
''Just because the film hasn't had a thunderous opening at the box office doesn't mean that that film hasn't worked. In fact that no one has lost money with the film. Agreed that we aren't talking profits in crores for everyone involved but it has still made decent amounts for all'', says Robby who got married just a few days before the release of ALOO CHAAT.
He has facts and figures handy to validate his point. Made on a modest budget of 5 crores, including print and publicity cost, the film has grossed 11 crores worldwide as of last Friday, hence clearly indicating that the film has been an earner.
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Validates Gaurav Verma, Distribution Head for PVR Pictures in India, ''Every film can't be expected to be a GHAJINI, right? To expect 20 crores or more from a small movie like ALOO CHAAT won't be a practical affair. Every movie has to be gauged from the scale that it has been produced and distributed and in this context, I am very happy with the performance of ALOO CHAAT.''
PVR Pictures has distributed the film in Delhi, Mumbai circuit, UP, East Punjab, Mysore, Nizam and CI territories, hence accounting for nearly 70% of the country's theatre base.
With a positive performance like this, why was Robby keeping mum all this while?
''It's simple, I wanted the figures to talk for themselves'', says Robby, ''The opening week was satisfying for all of us and we knew that the film was on the right track. Even though some trade pundits out there thought otherwise, I was quietly smiling away since those who had invested in the film were all happy. Now as the film has crossed the magical figure of 10 crores, I am speaking up.''
''The film came with four other movies and it's the only one that has still been running for all these weeks. Of course, in North India the performance has been better since the film has a North Indian flavour. Overall, the film has been an earning preposition for us'', says Gaurav.
He also goes on to add, ''In fact there was Akshay Kumar's biggie 8X10 TASVEER that came soon after but we had no hesitation in retaining ALOO CHAAT at a substantial number of screens. We wouldn't have done that if it wasn't playing us dividends, isn't it?''
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Incidentally, ALOO CHAAT is now the highest grossing film ever in Robby's short career so far that has seen him directing two films - SAMAY - WHEN TIME STRIKES and MP3 - MERA PEHLA PEHLA PYAAR.
''I am glad that the film has sustained well, especially in Delhi. With the kind of times we are in where big as well as small films are falling left, right and centre, both due to recession/slowdown as well as lack of quality factor, even a coverage affair isn't a bad deal for a film. I am confident that the film will find good family audience once it arrives on DVDs'', declares Robby.
Starring Aftab Shivdasani, Aamna Shariff and Linda Arsenio in the lead roles, the film had released 4 weeks back along with FIRAAQ, BARAH AANA, STRAIGHT and LOTTERY. While each of these films struggled to complete a one week run at the box office, ALOO CHAAT has still managed to fare a little better, to an extent due to merit and mainly due to no other notable film being released over last one month.