Director Isshaan Trivedi is currently in news for launching RADIO with Himesh Reshammiya. However, not many are aware that the film maker, who has earlier made 71/2 PHERE, has also completed shooting for another film that has been interestingly titled SALE UP TO 50%. The film stars mainly newcomers in the lead with an MMS forming a major part of the narrative. Even though Isshaan explains that the film is mainly about frivolous youth and not so frivolous side of them, he doesn't deny the fact that the MMS scandal does have an important role to play in the film.
''The hero of the film gets into a bet where he is required to shoot the MMS of a girl with whom he makes love to. However, he is not someone who is wayward by upbringing or nature. Indulging into the activity of shooting a MMS doesn't come naturally to him and he becomes a part of some real dramatic situations'', explains Isshaan about the precarious situation that his leading actor finds himself in.
''Suddenly you start behaving like a different person due to all the guilt, apprehensions and fear beginning to engulf your mind. Your conversations with your friends and family see a big shift as you try to be someone that you are not'', reflects Isshaan.
As per the film maker, SALE UP TO 50% would be narrated in a unique chapter based approach with leading man Vinod Sherawat (seen earlier in GAFLA) meeting different girls in his life. However, when he comes across Gita Soto, the leading lady of the film (who would also be seen in VEER), a twist takes place in his life as she herself brings with her so many complications.
Produced by Ravi Agrawal (who is also the producer of Himesh Reshammiya's RADIO), the film also stars Manish Chaudhary with Zakir Hussain and Lekh Tandon. The film has music by Bapi-Tutul and would be released in the second half of 2009.