May 18, 2009 6:44:17 PM IST Apeksha, Bollywood Trade News Network
R.MADHAVAN and VIDYA BALAN
Isn't it hard to overlook the irresistible on-screen chemistry between classic beauty Vidya Balan and South superstar R. Madhavan in the series of Airtel ads? Absolutely. Shy pair Vidya and Madhavan have successfully stroked the right emotional chord of the audiences with their delicate style of whispering 'sweet nothings' to each other & yet conveying more than just a single message. The magic the couple wove was so effective, that multiple messages could be conveyed through just one husband-and-wife track that unfolded in plots. With the deserved success of the commercials, everyone wondered if the brand would try to ride on the popularity of the pair in other tracks. Well this brilliant commercial has done much more.
Reports doing the rounds say that, director Raj Kaushal has signed the Airtel jodi for his upcoming flick, drawing inspiration from the duo's sensuous and passionate portrayal in the AD which lasts for a few moments. Raj who has registered some recent flops like ANTHONY KAUN HAI &SHAADI KA LADDOO has decided to cash in on the popularity of the couple. Raj is quite optimistic about his upcoming venture, but yet to fetch a producer to back this film.
If everything goes accordingly then this would be Vidya and Madhavan's second flick together after Mani Ratnam's GURU. Inspite of hardly sharing the same frame in the AD, nation has raved so much about their subtle yet striking chemistry in those few seconds, hoping that this forthcoming venture excels to the extent that director Raj Kaushal can bask in its illuminating glory sidelining his initial slump.