These are strange times at the box office. Some of the biggest disappointments are also managing to complete 50 days at the box office. A few weeks back it was DELHI 6 and this weekend it is 8X10 TASVEER.
Ok, now before Bollywood enthusiasts start jumping with joy, the fact remains that in spite of a 50 days run, the box office collections of this Akshay Kumar starrer are far from being impressive. Yes, the film has been on for seven weeks now but that has been only for a few shows at few multiplexes. Also, a major factor behind a sustained stay has been the producers strike due to which multiplexes have been left with no choice but to screen a film that (at least) has an Akshay Kumar staring from the film's posters, hence bringing in the star value.
The film has now entered its 8th week and chances are that till any major film arrives (which doesn't seem to be a possibility till July beginning, with an exception of KAL KISSNE DEKHA), 8X10 TASVEER would find continued support from multiplexes and some prints would be retained.
One wonders though about the fate of this Nagesh Kukunoor film has it been genuinely well made and found acceptance from the audience. With lull in new releases since 1st week of April, this dramatic thriller could have made pots of money due to no other choice of movies for audiences. The film has made more than 15 crores by now but it certainly had the potential of making much more than this figure which is in fact the lowest ever for an Akshay Kumar film as far as one can remember.
Guess, the film was indeed strategically placed in the market but the product in itself being a huge let down didn't help its cause.