Saif Ali Khan's maiden venture LOVE AAJ KAL co-starring stunning damsel Deepika Padukone is said to be like Test cricket and Twenty20 rolled into one. The makers of the film, about love across generations, have now entered into a promotional tie up with ESPN STAR Sports to run promos that will drive salience for the forthcoming ICC World Twenty20 which will be televised live on STAR Cricket and thereby LOVE AAJ KAL to be released shortly.
LOVE AAJ KAL tells a tale of two loves - Love Aaj where the game of love is played quick and easy like an exciting T20 Cricket match and Love Kal which is the more steady and pure form- like a game of classic cricket. The hot couple Saif & Deepika will also be seen in the commentator's box during the world cup, also cheering the Indian team.
Dwelling more on this Dinesh Vijan, co-producer, Illuminati Films says ''The tie up between ESPN and Illuminati films comes naturally as both T20 Cricket and Love Aaj Kal speak the language of today's generation. The story of change from traditional cricket to T20 is similar to the way love has evolved today so there is a strong association for both the parties and we are both looking forward to it '' Hope this tie up ushers in as much excitement for LOVE AAJ KAL too!