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Who's taking over Kareena's size zero tag?

November 3, 2009 5:07:13 PM IST
Bollywood Trade News Network
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Kareena Kapoor seems to have conquered all of recent and adding to her kitty is her latest brand endorsement deal with Sony Vaio. Sony Vaio has previously had only International faces representing their brand. Kareena Kapoor will be the first Indian Brand Ambassador for Sony Vaio.

Sony Vaio launches the Size Zero range of laptops at the end of this month and who better than Kareena Kapoor to embody the brand. Adds a source, 'Kareena Kapoor is the number one actress in the industry. Every big banner wants to work with her right now. She is what Sridevi was earlier." The actress who has a string of endorsements credited to her name is also becoming a popular face in the International market. Brand Bebo is huge right now.

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Adds a trade analyst 'Kareena Kapoor has this unique quality; she's not just gorgeous but can definitely act.'

A brand source reveals 'When Sony Vaio thought of launching the Size Zero range of laptops-the only person who embodied what the brand stood for was Kareena Kapoor. She is the industry's No.1 actress .The range of the new Size Zero Sony Vaio's are compact, classy, chic and sophisticated -Kareena Kapoor is most definitely just that '

Sources also reveal that the actress has charged a whopping price for this endorsement...It is an unheard of price that has been currently offered to her.


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