MAIN AURR MRS KHANNA has finally managed to rake in moolah and emerge successful. It has made Rs. 21 crores on DTH (Direct to Home) hence creating a record of maximum number of viewership in this space. In the process, it has broken all previous records, hence turning out to be a trendsetter in the process. Moreover, the film's success on DTH - a new entrant from viewing and revenue perspective - has also indicated that this could well be a new territory waiting to be explored further.
Director Prem R Soni, who was massively disheartened with the film's poor showing at the box office, is having the last laugh with the film gaining record viewership amongst home audiences. 'It's a delight to know that MAIN AURR MRS KHANNA is a huge success on DTH. It's a new beginning for Indian films as DTH now has become as good as a territory. I am told that the revenue generated is around 21 crores. I am happy that my film has scored such high figures.'
When released alongside BLUE and ALL THE BEST this Diwali, MAIN AURR MRS KHANNA was a non-starter and shocked the industry since both Salman Khan and Kareena Kapoor had ensured huge openings for their last releases WANTED and KAMBAKKHT ISHQ. The music too had become reasonably popular with 'Don't Say Alvida' turning out to be a favourite of many. Moreover, online polls had also suggested that audiences were waiting to catch the film.
However, as it turned out, even though audiences were interested to watch MAIN AURR MRS KHANNA, they were perhaps looking for it to arrive on home video and DTH. In theaters, BLUE and ALL THE BEST were the first and second choices respectively and in the process MAIN AURR MRS KHANNA was completely sidelined. Moreover, average to poor reviews from most sections of media further killed whatever chance that the film carried.
'I guess I can afford to smile now, if not have a hearty laugh', says a relieved Prem Soni, 'MAIN AURR MRS KHANNA has set a new benchmark for all the forthcoming films that would release on DTH simultaneously. Our film is earning the maximum viewership that DTH flicks have ever got on India. It just makes us all glad.'
Apparently, not many associated with the film were happy when MAIN AURR MRS KHANNA had premiered on DTH in the same week as its theatrical release. It was being widely felt that the makers had given up too soon and were not willing to stay on in competition with BLUE and ALL THE BEST. However, as it has turned out, the decision makers indeed took a smart step and hit the button at just the right time.
Now it has to be seen whether upcoming films, especially the ones that don't take a positive opening over the all important first weekend, follow?