November 5, 2009 5:24:39 PM IST Rachana, Bollywood Trade News Network
SALMAN KHAN, SHAHID KAPOOR and RANBIR KAPOOR
Shakespeare once said 'What's in a name' but Bollywood says everything lies in a name, especially the screen names. They have a larger-than-life impact. They have a way of not just establishing an identity but also moulding the reel-life personality of an actor. And some screen names like 'Prem' are so favorable for their stars that it changes their entire fate. Believe it or not but 'Prem' has proved to be a good omen for whoever adopted this name on screen.
It all starts with superstar Salman Khan. Sooraj Barjatya's blockbuster MAINE PYAAR KIYA introduced 'Prem' through Salman. And it went to achieve a status of an eternal lover boy in Hindi Cinema. Be it Aamir's rival-in-love in ANDAZ APNA APNA, Karisma's philandering pati in BIWI NO. 1, Twins of JUDWAA, Rani Mukherji's soulmate in KAHIN PYAR NA HO JAYE or Govinda's loveguru in PARTNER 'Prem' deposited a share of luck in Salman Khan's kitty. It kind of became a trademark for Salman.
While in the entire 90's Salman was the only one who enchanted us with his Prem, than in later years many actors tried their hand to do a 'Prem'. Shahid Kapoor was among the one who tasted success when he took the baton of essaying 'The Romantic Prem' on-screen from Salman Khan that too in Sooraj Barjatiya's superhit film VIVAAH. Further when Sonu Sood turned Prem for Barjatiya's EK VIVAAH AISA BHI it quite proved beneficial for him. It not only garnered him success, though not the commercial one, but he also managed to enter in the good books of Barjatiyas and media. EK VIVAAH... was his first big banner solo lead film.
Even Ajay Devgan witnessed the charisma that the name (Prem) carries. The name again cast its spell and Ajay's lately released ALL THE BEST turn out a huge hit at the Box-office, despite of the presence of tough contenders like BLUE & MAIN AURR MRS. KHANNA.
And now its Bollywood's new blue-eyed boy Ranbir Kapoor's turn, who is all set to try his luck with 'Prem' in the upcoming release Rajkumar Santoshi's AJAB PREM KI GHAZAB KAHANI, starring Katrina Kaif alongside. Though B-town is quite upbeat about this new Prem, it is left to be seen whether this Prem is able to carry the legacy ahead like his seniors and what ghazab he does with his ajab prem!