He was seen only in a cameo in AJAB PREM KI GHAZAB KAHANI but Upen Patel is already a 'millionaire'. He has been roped in as a brand ambassador of the clothing line MILLIONAIRE which is looking at making its presence felt in a big way in India. Upen has recently signed a 2 years contract with MILLIONAIRE and the promotional campaign has already been on an upswing.
Confirms Upen who is taking it slow before getting ready with his next big announcement around a Bollywood project, "MILLIONAIRE is targeted at youth; something which goes with my standing as well. They wanted someone young to promote their brand and I was glad to pick up this assignment. It's a 2 year contract so we have the right ideas and product placement strategy lined up."
To begin with, just Mumbai will see as many as 100 hoarding all over the city, hence making it one of the widest publicity campaigns ever.
"It's good that they are spending good money on this campaign. It is focused on Western wear and to get to the right message across, the photo shoot was held with top photographer Avinash Gowariker recently", Upen further divulges.
Before Upen, Urmila Matondkar was the brand ambassador of MILLIONAIRE.
Regarding his small role in AJAB PREM KI GHAZAB KAHANI, Upen says, "It was a great opportunity to be working with Raj-ji in the film. It was only a cameo but I wanted to do it for the experience. Of course Ranbir Kapoor and Katrina Kaif were always meant to be the stars of the show."