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UTV plans the biggest release ever for KURBAAN!

November 17, 2009 4:12:01 PM IST
Bollywood Trade News Network
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view KURBAAN movie stills

view KURBAAN movie stills

KURBAAN, a Dharma Productions film and a UTV Motion Pictures release directed by Rensil D'Silva, is all set to cast a spell over audiences worldwide. Come 20th November, UTV Motion Pictures will be releasing the film across more than 1700 screens globally. Of these, 1500 screens are in India and the rest, overseas. 1300 physical prints and 800 digital prints will be distributed across the country, making KURBAAN the biggest release ever for any Hindi Movie.

UTV Motion Pictures has left no stone unturned for the promotion of the film. Recently, the stars of the film, Kareena Kapoor and Saif Ali Khan, travelled overseas - to UK and Dubai - to promote the film. Producer Karan Johar also joined them in UK to speak to the media about the romantic thriller and share interesting tidbits from the sets. UTV has also roped in various media partners across 15 countries to telecast a special segment called 'Date with KURBAAN', showing Karan Johar interviewing his two stars in a 'Koffee with Karan' format, giving overseas audience a peep into the lives of their favourite stars and the making of the film. The film is being aggressively marketed with an extensive outdoor, TV and print campaign, ensuring maximum visibility.


According to Siddharth Roy Kapur, CEO, UTV Motion Pictures, "KURBAAN is a film which has a team of winners behind it - an extremely talented and versatile starcast, an incredibly gifted first-time director and of course, Karan Johar. The movie's engrossing and globally relevant premise is sure to enthrall viewers from across the world and it deserves the largest release, not just in India, but also overseas. We have immense faith in the films concept and its execution and have therefore supported it to the fullest in terms of marketing and distribution."

The movie is scheduled for release across more than 25 countries including India, UK, US, UAE, Australia and others.

KURBAAN is a romance set against the backdrop of global terrorism. Kareena plays Avantika, a teacher from a University in Delhi, who moves base to New York due to a personal emergency. During this period, she meets a Professor - Ehsaan Khan, played by Saif Ali Khan. Love blossoms and they get married. All hell breaks loose when a series of incidents suck Avantika and Ehsaan into a vortex of danger and intrigue.