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PVR Pictures brings TAKING WOODSTOCK to India

October 6, 2009 7:21:22 PM IST
Bollywood Trade News Network
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PVR Pictures, is proud to release the world's first ever full length feature film based on The Woodstock Music Festival of 1969 - TAKING WOODSTOCK directed by Academy Award-winning director Ang Lee, in India on October 9th. The movie, as the name suggests, is inspired by one of the greatest and most pivotal moments in popular music history that gave birth to one of the largest music revolutions of all times in the world.

As a tribute to the festival in its 40th anniversary and to celebrate the release of the movie in India, PVR Pictures will be hosting a special premiere of the movie on October 7th at INOX in Goa. Celebrity musicians including Luke Kenny, Uday Benegal, Ranjit Barot, Anuradha Pal will be a part of this Woodstock celebration in Goa, along with Brian Tellis (Chairman of Fountainhead Events) who has visited the Woodstock Festival and DJ Black Jack who recently had an opportunity to meet Artie Kornfeld, one of the founding organizers of the legendary Woodstock Music & Art Fair held at Bethel in New York in 1969. Kingfisher Airlines and Taj Hotels have extended their support by coming on board with INOX to host this 'exclusively themed premiere' in Goa.

The Woodstock celebration doesn't end with the Goa musical sojourn. For all the die-hard music enthusiasts and wide spread Woodstock fans across the country, the release of this Woodstock-inspired movie in India brings with it a golden opportunity. Viewers can win an exclusive Epiphone Taking Woodstock Coronet Guitar by watching the movie and answering a simple question. This will be for the first time the 'Taking Woodstock Guitar' will be made available to audiences in India. The exclusive Epiphone Taking Woodstock Coronet Guitar will be displayed at PVR Cinemas from next week onwards.

On the occasion of this musical release, Uday Singh, CEO, PVR Pictures said, ''In our endeavor to bring world class movies and award-winning content to India, we are happy to present Ang Lee's TAKING WOODSTOCK. We would like to thank all our partners and media for the encouraging support. It is a big achievement that will help us immensely in giving an impetus in promoting quality niche films in India.''

After a successful release of THE IRON MAIDEN FILM - FLIGHT 666, India's first concert film in theatres, TAKING WOODSTOCK is PVR Pictures' second offering in this year to the music lovers. PVR Pictures with its path breaking efforts has been instrumental in recognizing the need gap with respect to the demand and supply of discerning cinema and has successfully been able to contribute in developing the cinema viewing patterns by attracting a growing number of Indian audiences to appreciating new genres of movies.

TAKING WOODSTOCK is directed by Academy Award-winner Ang Lee (Brokeback Mountain) with a screenplay by James Schamus (Crouching Tiger, Hidden Dragon, The Ice Storm), based on the book Taking Woodstock by Elliot Tiber. The film stars Demetri Martin (Important Things with Demetri Martin on Comedy Central) as Elliot Tiber, Emile Hirsch (Milk, Into the Wild), and Liev Schreiber (Defiance).

It's 1969, and Elliot Tiber, a down-on-his-luck interior designer in Greenwich Village, New York, has to move back upstate to help his parents run their dilapidated Catskills motel, the El Monaco. The bank is about to foreclose; his father wants to burn the place down, but hasn't paid the insurance; and Elliot is still figuring how to come out to his parents. When Elliot hears that a neighboring town has pulled the permit on a hippie music festival, he calls the producers, thinking he could drum up some much needed business for the motel. Three weeks later, half a million people are on their way to his neighbor's farm in White Lake, NY, and Elliot finds himself swept up in a generation-defining experience that would change his life, and American culture, forever.



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