clear clear clear clear clear
clear
Movies
   Scoops & News

Fardeen and Saif out, Hrithik Roshan in!



October 9, 2009 4:49:02 PM IST
Bollywood Trade News Network
Send to Friend

view HRITHIK ANNOUNCED AS PROVOGUE BRAND AMBASSADOR picture gallery

view HRITHIK ANNOUNCED AS PROVOGUE BRAND AMBASSADOR
picture gallery


As Provogue races ahead in its tenth year, the clothing brand now delivers the ultimate punch of dynamism and energy. The pioneering fashion brand Provogue, which was launched by Fardeen Khan and then endorsed by Saif Ali Khan, has announced the signing of Bollywood superstar and youth icon Hrithik Roshan as its new Brand Ambassador at a press conference held recently in Mumbai.

Hrithik Roshan is a leading youth brand and his quintessential blend of spirit and style makes for an ideal connect with the brand, which stands for the best in 'Style and Fashion'. Provogue has shot a scintillating advertising campaign with Hrithik that unveils the new look of the Brand. With Hrithik as the new face, the brand is reinforcing its strong bond and connect with its target audience of youthful consumers.

Announcing the news at a glamorous launch event, Nikhil Chaturvedi, Managing Director of Provogue said, "I could not be more proud to welcome Hrithik into the Provogue family. And Hrithik's suave and charismatic personality epitomizes Provogue's ideology of fashion.'

CHECK OUT: Finally, 'Hrithik clone' tag off Harman

Expressing his excitement, Hrithik Roshan said, "It is a pleasure to lend yourself to a great brand that makes its presence felt. Provogue is a brand that stands for cutting-edge innovation, style and quality. It is a brand that has redefined fashion in India and it's a great privilege for me to be associated with the team. I tend to endorse brands very selectively as I need to relate to the brand and believe in it in my heart. I am delighted to be associated with the pioneer of Indian fashion."

Provogue's new campaign underlying ethos is about being the change we want to see in the world. It deals with all the attributes associated which act as a catalyst to this change. Be it courage, hope, attitude or glory. Giving fashion yet another milestone, the new campaign is all about being the next and cutting edge in its offering. Thus inspiring, exciting and inviting individuals to 'BE THE CHANGE' that new India aspires to be.

Speaking on the association with Hrithik Roshan, Salil Chaturvedi, Deputy Managing Director, Provogue said, "Hrithik symbolizes all that Provogue stands for. He is a youth icon, a trendsetter with an incredible blend of style and personality and he fits seamlessly into our new campaign."



 
  

More related news


- Hrithik Roshan to romance Vaani Kapoor in Yash Raj's next - News
- Rangoli slams Hrithik, Farhan, Karan and is slammed back! - News
- Hrithik Roshan break downs over alleged ex Kangana's allegations! - News
- Kangana's sister Rangoli's reply to Hrithik's open letter is on point! - News
- Hrithik Roshan on spat with Kangana: ''I am aware of my faults, I am human'' - News
- Hrithik and Rakesh Roshan paid tribute to martyr Bhagat Singh on his birth anniversary - News
- WOW! Hrithik Roshan and Tiger Shroff to share screen space - News
- After controversy, Kangana Ranaut & Hrithik Roshan spotted together! - News
- Did Sussanne Khan purposely give Rakesh Roshan's birthday party a miss? - News
- This Bollywood superhero has beefed up his stakes - News
- Did Hrithik reject a proposal from Kangana Ranaut's QUEEN director? - News
- Before Hrithik's KAABIL, this Bollywood movie 'inspired' Hollywood - News
- After Hrithik, Aishwarya comes forward for this Marathi film! - News
- Will real character help Hrithik Roshan to boost his reel life? - News
- Hrithik Roshan makes an emotional appeal - News



   Comments



A Fifth Quarter Infomedia Pvt. Ltd. site.