There are three things common between BLUE, KAMBAKKHT ISHQ, SINGH IS KINNG, WELCOME and BHOOL BHULAIYAA.
1) They all star Akshay Kumar in the lead, 2) They were panned by quite a few critics and 3) They all turned out to be successful at the box office.
Despite negative reviews, BLUE has taken a very good opening at the box office. The extended four day collections have been bountiful though industry is still waiting with a bated breath to see how the film performs over the weekdays. Things do seem positive though for the film's further run since MAIN AURR MRS. KHANNA has been totally rejected. Yes, ALL THE BEST is fast turning out to be a competition but with 10 more open days ahead (there is no notable release on coming Friday - 23rd Oct), it makes it a comfortable situation for both the films to make good money.
Yes, absence of a concrete storyline has been challenged but the supporters of BLUE have their own take.
"See, one can't deny the fact that stories like these actually have a very thin storyline. You have to rely on the stunts, action and all the associated thrills. BLUE followed the same path and if box office is to be observed, the strategy seems to have worked", says an industry insider on condition of anonymity.
He goes on to add on a parting note, "There is time and space for all kinds of films. BLUE was never sold as a family drama while ALL THE BEST was always meant to be slapstick. Both the films have been much more than just accepted which proves yet again that diverse genres can run in parallel at the box office as long as one has a clear mindset when it comes to watching a film."