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Further cheers for ALADIN as it earns U certificate

October 23, 2009 3:34:49 PM IST
Joginder Tuteja, Bollywood Trade News Network
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view ALADIN movie stills

view ALADIN movie stills

The team of ALADIN is ecstatic. The film has been granted a U certificate, something which reaffirms film maker Sujoy Ghosh's claim that ALADIN is a wholesome family entertainer that would appeal to kids and adults alike. The film was shown to Censors this Wednesday and they were more than happy with what they saw.

Confirms Sujoy, "Yes, ALADIN has been given a U certificate. In any case, this was always expected since there is no violence, nudity or obscenity in the film. This was always meant to be a family film and our vision was in that direction from Day 1. Even though the basic essence of ALADIN comes from the children's tales that we have heard for decades, the narrative has been spiced up to gain enough attention from adults as well."

CHECK OUT: PVR spreads ALADIN magic in Gurgaon

What is noticeable is the fact that Amitabh Bachchan is taking a personal interest in the film and is going all out to promote this venture. While Riteish Deshmukh in the title role of 'Aladin' and Jacqueline Fernandes as 'Jasmine' are working 24X7 on the promotion of the film, it is heartening to see Amitabh Bachchan travelling around the country to make sure that ALADIN is seen and heard. With just a week to go for the release of the film, there are quite a few events lined up on practically every day that is all set to escalate the promotional drive.

Meanwhile, Sujoy is also happy with the response to Vishal & Shekhar sung and composed track 'You May Be'.

"This was always meant to be an anthem song for the film, just as was the case with 'Tu Aashique Hai' [JHANKAAR BEATS]. I had made sure that this was the ring tone of my cast and crew members", he laughs, "Today I am gladdened when I call people who are not associated with ALADIN and still hear the song on their cell phones."


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