While the last two films featuring Salman Khan and Ajay Devgan (MAIN AURR MRS. KHANNA and ALL THE BEST), may have been rejected in the Overseas, their upcoming project, Vipul Shah's LONDON DREAMS seems to be carrying quite a good hype in the overseas market.
The reasons may be multifold but the prominent one that comes to mind is that the film is being distributed by Studio 18 and it seems to have benefited from its association with the corporate giants. The efforts put in by Studio 18 to publicize LONDON DREAMS (the latest being last nights amazing webcast!), are all the more creditable as Salman's MAIN AURR MRS. KHANNA and Ajay's ALL THE BEST were distributed in the Overseas by reputed names like UTV and Yash Raj Films respectively.
This hype for LONDON DREAMS in the Overseas market, should come as no surprise, keeping in mind the fantastic job done by Studio 18 for their upcoming ROAD, MOVIE which too has seen a tremendous curiosity internationally, specially so at the elite Toronto International Film Festival. The credit for this should once again go to the corporate giant's unique, innovative and sustained publicity, which a good project like ROAD, MOVIE deserved. Studio 18 also holds the distinction of being associated with Aamir Khan's biggest overseas grosser till date, last year's All Time Blockbuster GHAJINI.