Trust Salman Khan to always court extremes. So far he has done not one short film on a public issue. We'll see him in as many as 30 of these films on television, one after another, all for a cause.
Salman Khan has never done so much media coverage before, and there's a good reason for it. Almost all the marketing for WANTED will benefit Salman and his Producer Boney Kapoor for his forthcoming film.
In fact, Boney Kapoor's company has created 30 public-awareness short films with Salman which will begin airing a week before the release of WANTED. These films will have Salman addressing the public about social issues such as drugs, old people, crime, etc.
Boney says, 'Its true Salman's keen interest in marketing WANTED has a lot to do with his newly-discovered craving for organized social work. This was a side to Salman that always existed. It just needed to be harnessed. Earlier too he contributed hugely to charitable and social causes. But not in this organized fashion.'
The 30 short films directed by Nikhil Saini are expected to give Salman a new image. He has always been seen to have the picture of an enfant-terrible. Now Salman wants to change that. He has seen his colleagues create public awareness. Now it's his turn.