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Shemaroo takes BLUE around the globe



September 5, 2009 1:21:25 PM IST
Bollywood Trade News Network
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The OVERSEAS division of Shemaroo Entertainment, in association with Shree Ashtavinayak Cine Vision Ltd., will be distributing the film BLUE worldwide.

Directed by Anthony D'Souza, BLUE has a star cast that any film would love to embrace - Sanjay Dutt, Akshay Kumar, Zayed Khan, Lara Dutta and Katrina Kaif.

For promoting the film worldwide, BLUE is planned to be premiered in Dubai, London and New York. The film will not only be exhibited in the ethnic territories, but will also be distributed and seen in the non-ethnic territories like Mexico, Scandinavian countries, etc. It is expected to be released in 650 screens around the world, making it one of the biggest Bollywood releases in the overseas market.

CHECK OUT: Sanjay Dutt, Lara Dutta on a date with Dolphins

Hiren Gada, Director, Shemaroo Entertainment shares his thoughts, ''With the international appeal the film has, the first look of BLUE got a tremendous response from non-ethnic territories. We are glad to be associated with Shree Ashtavinayak Cine Vision Ltd. for this huge project and are really looking forward to taking it worldwide. Our subsidiaries in US & UK will be handling key territories of North America & Europe. With a catalog of more than 750 Indian films distributed by us in international territories, this is the next logical step for our international business.''

Dhilin Mehta, Director, Shree Ashtavinayak Cine Vision Ltd. shares his thoughts, ''BLUE is an ambitious project in terms of style, production values, standards, creativity etc... It's a team effort as not only the production team, but also the captain of the ship, the director, his crew along with the Hollywood technicians and the experienced cast of the film. We are trying to release BLUE in maximum number of screens, to get an international appeal and target people of all ages. Technically and visually this film will be one of the best Bollywood has never seen before, it's the first time in India movie has been shot 250 feet deep in the sea this is the USP of our film.''

CHECK OUT: Double Oscar connection in BLUE!

Our Oscar Winners A R Rahman and Resul Pookutty have given the Music/ Background Score and the Sound Design respectively. To add to this, one of the dance numbers has been performed by the famous international pop star Kylie Minogue.

The film has been shot in 'Bahamas' - the country of islands, in the Atlantic Ocean & Bangkok -Thailand. The best Hollywood Technicians have worked on the film giving it an absolutely international look and feel. The Cinematography has been done by Laxman Utekar and underwater Cinematography by Pete Zuccarini which is the highlight of the film.

Apart from the casting, BLUE certainly has a lot to talk about and hope for the best.



 
  

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