September 8, 2009 4:10:27 PM IST Bollywood Trade News Network
Having carved a distinct niche for itself in the world of fashion for last 7 years, Bang Overseas Ltd. has made a strategic foray into the premium fashion market by launching an all-new line of formal wear. Thomas Scott personifies attributes like: expert, effective, enduring, dynamic, stylish, mature and Indian. The face of the brand that lives up to these attributes is the cine celebrity Arjun Rampal, who clearly epitomizes Thomas Scott's personality.
Speaking on the occasion, Mr. Brij Gopal Bang, Director of Bang Overseas Ltd. remarked, ''Building on our heritage and commitment as a Group, we are now launching a all-new line of formal wear.'' We preferred Arjun Rampal because of his mass appeal with the youngsters and the middle aged people as our brand was catering to that segment. After ROCK ON and OM SHANTI OM Arjun Rampal has become very popular and he was the perfect choice for us.''
Arjun Rampal who was present to shoot the ad campaign said, ''Am really happy to be associated with Thomas Scott. Now am coming as a brand ambassador and not a model to endorse a brand which I believe is a good brand and we will have a good campaign.''
The new line would be launched shortly in India. Atul Kasbekar the CEO of Bling Entertainment Solutions Pvt Ltd says, ''We at Bling are delighted to close Arjun's first deal in India. Given the fact that he is probably one of the best looking men in Bollywood it was logical to showcase Arjun in a clothing category.