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Unbelievable, unprecedented, unwanted - Six new releases

September 10, 2009 4:47:49 PM IST
Joginder Tuteja, Bollywood Trade News Network
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It's all turning out to be too bad to be true. After an avalanche of 12 Hindi films that released in the fortnight gone by, Bollywood is not yet resting. And for that matter, learning from its mistake. Reason being - come Friday and we would be seeing six more films hitting the theatres. Yes, you read it right. Which would mean that in a span of three weeks, the industry would have seen the arrival of 18 films with most of them disappearing in just a week's run.

Unbelievable, unprecedented, unwanted - that's how one could well describe the way new films are coming and going in quick succession.

Yes, for many a distributors and exhibitors, the main reason behind the rush is to get rid of the backlog during the 'sharddh' and 'ramzan' period because come 18th September and business is expected to boom again with DIL BOLE HADIPPA and WANTED hitting the screens. Nevertheless, it is sad to foresee the fate of films which are all set to release in the interim.

So this Friday we would have a battle from all ends with VAADA RAHA.... I PROMISE, BAABARR, AAMRAS, THE UNFORGETTABLE, RUSLAAN and SHAABASH! YOU CAN DO IT fighting it out amongst themselves for screen space. The only film, which indeed boasts of some star value, is VAADA RAHA... I PROMISE that features Bobby Deol and Kangna.


However, the film has been revived from cold storage (it was earlier known as ROSHAN) and is now being readied for a sudden release. Directed by Samir Karnik who did see some appreciation coming his way after HEROES (which incidentally did feature Bobby Deol in one of the episodes), VAADA RAHA... I PROMISE boasts of decent music but it is difficult to expect much from the box office. Below average promotion hasn't helped the cause either.

On the other hand the makers of BAABARR deserve a pat on the back and a high five for the terrific promotion that they have done while keeping the target audience in mind. Aimed at the masses, BAABARR boasts of an ensemble cast with debutant Soham expected to bring in quite a few shivers with his supposedly deadly act in a negative role. The promos do appear hard hitting and the film does appear to be the best amongst the crowd since the makers were at least sure about the segment of audience they were catering to. The film should open quite well in the interiors and the single screens.

Other than these two movies, the remaining four don't really have much going for them. THE UNFORGETTABLE is an English film set in Indian milieu and has sensuality and adultery as the running thread in this tale about man-woman relationship. The film's PR machinery was reasonably active 4-5 months back but after the producers' strike, things went quite 'thanda' for this film that joins the list of those products that are being suddenly thrown into theatres. One wonders if this film, which doesn't boast of any awareness whatsoever, would even find good show slots coming its way.


Same holds true for AAMRAS which is supposed to be a chic-flick about four teenage girls but has an extremely poor title that just doesn't give any idea about the film. With zero promotion, unknown banner and zilch buzz hardly helping the cause, expect this one too to vanish without a trace. It should be a similar fate for RUSLAAN too which has been ready for quite a while but has just about nothing going for it. The feel that the product carries further hampers its chances and it may well join the list of those movies that struggle to find a space for them even for an entire weekend.

As for the sixth (probable) release of the week, SHAABASH! YOU CAN DO IT, then well for that even this writer admits that he has absolutely no clue whatsoever about the film. Google search reveals that it is meant to be a comedy thriller and stars a horde of newcomers with a debutant director Shankar Mondal at the helm of affairs. Beyond that, further details about the film may well be made available only after the movie arrives (if at all) on the big screen.

All said and done, with an exception of BAABARR and to some extent VAADA RAHA.... I PROMISE, this Friday is expected to yet again paint a bleak picture for Bollywood.


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