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September 11, 2009 1:18:20 PM IST
Abid, Bollywood Trade News Network
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The first Hindi movie, produced by a Hollywood producer, in partnership with an Indian maker, is making its presence felt, much before its International premiere at the Toronto International Film Festival (TIFF) on 18th September!

Confused? Let's elaborate! We are obviously referring to the Dev Benegal directed ROAD, MOVIE, presented by the Indian Film Company (IFC) in collaboration with Studio 18, co-produced by Hollywood's Susan B. Landau and Ross Katz of LOST IN TRANSITION fame.

CHECK OUT: Abhay & Satish to promote ROAD, MOVIE in Toronto

In keeping with their tradition of being a couple of steps ahead of the others, Studio 18, have launched their innovative and international website ( of ROAD, MOVIE. It includes the video interview of the cast and crew of the film.

Aptly titled the IGNITION stage with the graphics in the form a line diagram (Free Hand Sketch) of a beaten down truck, we get to know about the thoughts, ideas and efforts that went into ROAD, MOVIE. Not only do we get to hear from the cast members, but also get to hear from the technical side of the crew.

Truly, innovative and path breaking start to the promotion of India's first really Indian offering for the international audience! But this is not the end of it, as it is just IGNITION stage, so keep tuned for more exclusives and the take-off!


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