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September 17, 2009 12:45:05 PM IST
Joginder Tuteja, Bollywood Trade News Network
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Cine-goers have yet another reason to rejoice once they step into theaters this week to watch DIL BOLE HADIPPA and WANTED. Reason? With a fresh lot of movies all set to arrive beginning Id, new promos of some keenly anticipated films would be shown on the big screen. One such film is TUM MILE which is all set to release on 13th November.

While its First Look was earlier released around 26th July to coincide with the infamous Mumbai floods, there is further momentum which is now being built for the film's promotion. This is the reason why Bhatts would now be screening a full fledged theatrical promo of TUM MILE which can be seen with DIL BOLE HADIPPA and WANTED. Unlike the First Look which was more of a teaser and a collage of certain shots from the film, the theatrical promo promises to boast of much bigger action and drama along with dialogues that would further aid in context setting.

CHECK OUT: Emraan messed up Kunal's TUM MILE

In addition, Bhatts as well as Sony have massive plans for the film's promotion in weeks to come. This is the reason why they have opened their campaign two months in advance with the music CDs out on stands.

Says Emraan Hashmi, the film's lead, ''We are looking at promoting TUM MILE to the fullest. We have quite a few good songs up our sleeves and we want each of these tracks to reach out to people before the film hits the screens. We want the music to reach it's peak and make people long for getting into the theaters. Along with that theatrical and other talkie promos will run as well, hence continuing to give audience the actual feel of the film.''

With the film currently looking good for a solo release on 13th November, it would indeed be quite interesting to see how far does the film go at the box office. Considering the fact that Bhatt-Hashmi combine has given two back to back hits already in the form of RAAZ - THE MYSTERY CONTINUES and JANNAT, it won't be surprising if TUM MILE too hits the bull's eye.


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