Quite aptly, the promotion of the Dev Benegal directed Abhay Deol, Tannishtha Chatterjee and Satish Kaushik too has reached its climax, DESTINATION. Yes, the journey that commenced with IGNITION and continued with THE RIDE in the replica of Chevrolet truck of the 50s (painstakingly created by the Arts Department), has reached its portal DESTINATION. We are now able to see the stunning real life and on-location images of what started as free hand sketches.
One has to admit, especially after the stage III of the path breaking promotion that this is definitely the most innovative campaign that Indian cinema has seen in the web world. Check it out (www.roadmoviethefilm.com) if you don't believe us. And this is just a glimpse of the Hindi film industry's first truly international offering, co-produced by Hollywood's Susan B. Landau and Ross Katz of LOST IN TRANSITION fame.