One would have expected that as IPL moves into the later stages, film makers would feel shy of bringing their films right at the peak of the season. However, that is not really the case to be with quite a few major films vying for attention on 9th April. JAANE KAHAN SE AAYI HAI and PRINCE release on the same day and while TIPS machinery is known for going all out when it comes to promoting their films, JAANE KAHAN SE AAYI HAI looks quite safe, primarily due to its romcom flavour.
Says Riteish Deshmukh, the leading man of JAANE KAHAN SE AAYI HAI, "IPL is a yearly event and I am sure loads of people will watch it. But then there are more than 50-55 matches so people are bound to choose the ones that they want to see. There are loads of people who want to see movies too and invariably it has been observed that good films will pull people to theatres. I watch matches but I want to watch movies too."
Adds Milap Zaveri, the young man who makes his debut as a director with JAANE KAHAN SE AAYI HAI, "I am confident of my film because it is the first of its kind love story between a boy from Earth (Riteish) and a girl from Venus (Jacqueline). There is loads of comedy, music and romance! Also 9th April is lucky for Riteish and me as our first huge hit MASTI (which was written by Milap) had released on 9th April in 2004."
He also comes up with the final word of conclusion by repeating the oft stated example of BIWI NO. 1 doing exceedingly well right in the middle of World Cup Cricket tournament. "The important thing is to make an entertaining film. Years ago, BIWI NO. 1 came during the World Cup and it was a super hit. Similarly JANNAT too was a super hit during the first IPL. I always feel that a good film can do well during any tournament, be it IPL or anything else. Watch out for JAANE KAHAN SE AAYI HAI; it will end up repeating history all over again."