clear clear clear clear clear
clear
Movies
   Scoops & News

Bollywood reaches Macau



April 8, 2010 12:38:31 PM IST
Bollywood Trade News Network
Send to Friend

Making it a first of sorts, Studio 18 has pushed the envelope on emerging rights by licensing the Hotel VoD rights of five top TIFC films for China & Macau - JAB WE MET, WELCOME, SINGH IS KINNG, KIDNAP and GOLMAAL RETURNS. The globalization of Bollywood and the enormous tourist traffic in China is expected to trigger an uptake of these titles.

While Hollywood studios are known to place their blockbusters in hotel rooms for customers to pay and watch, Bollywood content had not made any significant breakthrough so far.

Conventionally, films sourced by established hotels in the region comprises adult and non-adult content from US, China, Japan, Europe and Korea. TIFC's Indian titles will be placed on the interactive entertainment system of bedrooms in three of the topmost hotels of Macau - Venetian, Sands Casino and Four Seasons.

Remarked Tanuj Garg, Head of International Business, Studio 18, "This initiative with our preferred content aggregator is in line with our continuing endeavour to create new and unconventional revenue streams for the organisation's library titles and keep their monetization active."



 
 

 More on Glamsham


- Akshay Kumar isn't bothered about box office collections anymore! - News
- Akshay Kumar: TOILET is not as big a subject as PADMAN - News
- Anil-Arjun's MUBARAKAN picks up, 32 crore for MUNNA MICHAEL! - News
- Anushka, Priyanka, Kriti... 8 worst dressed babes of this week - News
- BHOOMI poster out on Baba's birthday - News
- B-town celebs shocked; mourn Inder Kumar's sudden demise - News
- Gauahar Khan goes Sonam Kapoor way! - News
- Ileana, Shilpa, Alia... 6 best dressed babes of this week - News
- Irrfan Khan's THE SONG OF SCORPIONS new poster out - News
- Priyanka to produce comedy series based on this B-town actress' life - News
- SRK works in Mumbai while his family sunbathes in LA! - News
- Sushant Singh Rajput gets warm welcome by fans - News
- Varun, Taapsee & Jackky party hard post JUDWAA 2 wrap up - News
- What's common between BAHUBHALI star, R Madhavan, Disha Patni and Tiger Shroff? - News
- Baaraat Company - Movie Review

   News Archives


   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.