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Sajid: Only 5% audience watch movies after reading reviews



April 15, 2010 02:43:38 PM IST
Joginder Tuteja, Bollywood Trade News Network
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SAJID NADIADWALA

SAJID NADIADWALA


HOUSEFULL is up for release and just as it happens with any big budgeted much anticipated outing, here too quite a few critics out there are waiting to have a dekko on this Sajid Khan directed film and announce their take on how it has eventually turned out to be. Also, they can be expected to have a field day in looking for every finer aspect of this Sajid Nadiadwala production, just as they did in case of his last mega production KAMBAKKHT ISHQ.

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"Yeh sab jitne bhi yeh critics hain, they are just doing their job. Arrey, inka kaam hai yeh; aakhir yahin se inki salary aati hai. They are honest to their profession", reacts Nadiadwala when questioned if he is worried about the prying eyes of critics, "Yes, you do feel bad when bad things are written about your product but then you let it go. Gussa zaroor aata hai but then I have been in the business for so long and am mature enough to take it all in my stride. In any case I am not an isolated case here; this is an issue which is prevalent worldwide.

One wonders though if he is merely taking a diplomatic stand here.

"It is not about diplomatic; it is about being practical", immediately says Sajid, "Let's take an example from my films only. JAAN-E-MANN had got 4 stars all over while DON got 2.5 stars. Which film went on to be a winner at the box office? On the other hand KAMBAKKHT ISHQ saw a rating of 2 or 2.5 coming it's way and still made good money. Ab yeh koyi barter system toh hai nahi ki chalo rating kam le lo as long as the movie does well at the box office. Also, there are perhaps only 5% odd audience population and that too from the metros that read reviews and then come to watch a film. Others go by word of mouth."



 
  

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