In an innovative marketing strategy, UTV's most anticipated film of the year, RAAJNEETI's theatrical trailer will roadblock the key Zee Network channels in UK. Zee Network's channels including Zee TV, Zing, Zee Punjabi and Zee Cinema will exclusively air the new theatrical trailer on April 29, 2010, a day prior it hits theatres with HOUSEFULL.
It will be for the first time such an innovation for a film is undertaken in UK by UTV. This novel initiative is set generate maximum eyeballs on Zee Networks prominent four channels. The trailer will play in primetime between 7:30 and 8:30 pm on each of these four channels. Zee is the leading South Asian network in the UK.