August 5, 2010 01:12:22 PM IST Bollywood Trade News Network
'All Izz Well' when an entire nation sits glued to SONY Entertainment Television to watch the biggest blockbuster of all time - 3 IDIOTS, making it the biggest blockbuster on Indian Television with a staggering 10.9 TVRs.
The cumulative reach was 30.5% - which means every third Indian on 25th July evening chose to watch SONY Entertainment Television
Like in old days it was a national phenomenon - the premiere has not only posted record numbers - but achieved something which we no longer see on Indian television - brings families across the nation together to watch one property by appointment on television.
A nation-wide phenomenon, the 3 IDIOTS premiere telecast captivated people across gender, age, socio economic groups and geographies resulting in deliveries like never before.
Commenting on the performance, Manjit Singh - CEO, Multi Screen Media said, "As a company, we are committed to bringing the biggest and the best properties for our viewers. '3 IDIOTS' is a continuation of our commitment to this vision and we are delighted with the performance of the premiere telecast on SONY Entertainment Television."
3 IDIOTS premiere was the #1 show across GECs and this impressive performance has catapulted SONY Entertainment Television to the position of #3 Hindi GEC in India with 270 GRPs. The channel reached out to 81 million viewers during the week and was the leading channel across markets in terms of TVR and Reach.