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Coffee & conversations with AISHA!

August 5, 2010 06:46:07 PM IST
Bollywood Trade News Network
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Ever wondered how many friendships around the world have been sustained by just a single cup of coffee? This very connection has been utilized by Bru, coffee brand, by entering into a co-promotional alliance with the film AISHA.

Enter the world of AISHA, a fresh, new vibrant film being tipped as the next wave of youth oriented cinema, releases across India 6 August.

AISHA stars Sonam Kapoor, fresh from her success of I HATE LUV STORYS & Abhay Deol the DEV D of the 21st Century as the main cast supported by the young & peppy Cyrus Sahukar, Ira Dubey & introducing Arunoday Singh, Lisa Haydon & Amrita Puri.


A Youth-oriented film centered around the themes of friendship, love and match-making, AISHA is the story of a young, vivacious Sonam who plays a match-maker with her gang of buddies.

A very peppy, upbeat Co-Branded promotional TV campaign that was broken across select channels (Eng entertainment/News/Music) leads viewers into discovering the special 'Coffee moments' between characters in the film. The films core themes - gossip, love, matchmaking, friendship etc provide BRU the perfect foil for a creative link. In essence, the character of 'Aisha' in the film personifies BRU. 

Mr. Arun Srinivas, Category Head (Beverages - HUL), says 'Bru has always been a brand which has added fun to shared moments. We believe that our association with AISHA, a young, vibrant movie about great moments among friends, will only strengthen our brand proposition and connect with our consumers. We hope audiences will enjoy this movie over a steaming cup of Bru...after all Happiness begins with Bru!'

CHECK OUT: Will AISHA add on to cult following of Abhay's films?

As well as a nationwide Indian release, AISHA will have a global release among expatriate Indians. Distributed & marketed by PVR Pictures Pvt. Ltd. who has an impressive record of partnering on youthful, cutting edge films such as TAARE ZAMEEN PAR, JAANE TU YA JAANE NA etc. bring their expertise onto this project.

The film is co-produced with Anil Kapoor Productions, & helmed by none other than his younger daughter, Rhea Kapoor, who is the spark & creative force behind this film, in her capacity as the Producer.

Rhea Kapoor, the Producer of AISHA says, 'AISHA is essentially a romantic comedy with a lot of fun-and-friendship-driven elements. It's great to see that brands are so interested in associating with these core themes of the film.'


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